Behind The Scenes with Boston’s CMO on Bevy

Dear Client: Earlier this month, BBD reported that Boston Beer was investing behind its just-launched Bevy Long Drink with a national advertising campaign, “Finnish Summers,” created in partnership with Finnish agency TBWA/Helsinki. Commercials debuted during March Madness.  We checked in with Boston CMO Lesya Lysyj to learn more about how big of a bet this … Continue reading "Behind The Scenes with Boston’s CMO on Bevy"

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