What’s Moving (And Cooling) Among Spirits-Based RTDs

Dear Client:  Last week, we previewed some spirits RTD trends via Nielsen IQ scandata and Bump Williams Consulting president, Dave Williams. As covered, A-B’s top spirits RTDs – particularly NUTRL, which jumped a spot to become the no. 4 brand in spirits RTDs the latest 12 weeks to December 23 -- have been accelerating.  Now we bring you a larger snapshot, of more movers and shakers in the scrutinized RTD space.  LOTS OF SHARE SHIFTING. At a very top-level view,