Discounters Seize on Seltzer Glut

Dear Client: While Boston Beer’s Jim Koch recently told CNBC the company would “crush millions of cases” of Truly product “before it goes stale” and rather than sell it at discounted prices, in the wake of the seltzer slowdown, not all players have the same strategy.  Case in point: regional discount grocery chain Grocery Outlet singled out the hard seltzer category in their earnings call this week, to help demonstrate how their stores deliver “extreme value” and “and a fun