Back To the Future: Are Heritage Brands Back?

With the success lately of such heritage brands as PBR, legacy Schlitz, andYuengling, among others, it seems clear that location, history, and authenticity increasingly matter to the beer consumer. With this in mind, BBD checked in with the folks at tiny Christian Moerlein Brewing, the regional Cincinnati craft/heritage beer company that also owns the Hudepohl-Schoening brands as well. Christian Moerlein, owned by former Warsteiner USA CEO Greg Hardman, is unique in the realm of regional brewers as it has brands in virtually every price segment (craft, super-premium, premium, and sub-premium)

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