Dear Client: The verdict is in: A California jury awarded Monster Energy nearly $293 million on all claims in the month-long false advertising trial against Bang Energy parent company Vital Pharmaceuticals (VPX) related to the performance energy drink’s differentiating ingredient “super creatine.” The jury’s award includes: Nearly $272 million in damages on false advertising claims$18 … Continue reading "Monster Awarded $293 Million in False Claims Trial Against Bang"

You are unauthorized to view this page.

Dear Client: It’s easy to forget just how much run room there is still on the table for RTD spirits-based cocktails. RTD SPIRITS HAVE MAYBE BARELY SCRATCHED THE SURFACE. We were reminded of the potential for the segment at the start of the year during our Wine & Spirits Summit, where leaders from notable brands … Continue reading "This Spirits Supplier is Betting on the Single-Serve Market"

You are unauthorized to view this page.

Dear Client: One of the most important components of Molson Coors chief Gavin Hattersley's Revitalization Plan is to develop new emerging brands within expanding beverage categories. In the last two years MC has moved into whiskey, rtd coffee, and energy drinks and in a nod to that "transformation" changed their name to Molson Coors Beverage … Continue reading "Molson Coors’ Big Transformation"

You are unauthorized to view this page.

Dear Client: Latest scans make it appear as though Mike’s Hard could use a little lift heading into the final quarter of the year, as dollar trends for the brand fam are down 7.6% YTD and down 4% in the latest 12 weeks, per IRI’s multi-outlet and convenience channel thru September 4. But Mark Anthony … Continue reading "“Another Record Summer” for Mike’s"

You are unauthorized to view this page.

Dear Client: In the latest of a handful of Anheuser-Busch distribution branch sales to "indy" A-B wholesalers over the past couple of years, A-B is announcing the sale of its Lima, Ohio-based distribution operations to independent wholesaler partner, Ohio Eagle Distributing.  "This announcement is part of Anheuser-Busch’s ongoing efforts to ensure the strongest possible route-to-market … Continue reading "A-B Selling Lima, Ohio Branch to Ohio Eagle"

You are unauthorized to view this page.

Dear Client: We probably don’t spill enough ink on the emerging e-premise landscape. That's probably to the industry's detriment. Because it's coming like a train (with its own set of fast-developing rules).  Consider that the craft beer industry experienced five years worth of e-premise growth in just three months. That's per Sierra Nevada's national accounts … Continue reading "How Sierra Is Optimizing the E-Premise"

You are unauthorized to view this page.

Dear Client: Well, the prelim results for Labor Day are in -- at least, the one week period ended 9/4 (where of course Labor Day Monday was Sept. 5). Bev alc was up 2.7% for the week vs. prior year, while beer slightly outpaced, up 3% (in dollars, as are all these figures). Spirits blew … Continue reading "Was Everyone at the Liquor Store for Labor Day?"

You are unauthorized to view this page.

Dear Client: Molson Coors is doing away with its annually updated, 10-year-old freight and fuel program that was meant to split freight and fuel volatility between MC and its wholesalers.  In its place comes a new flat rate surcharge, effective January 1st, that will no longer be adjusted yearly.  “Instead, the 2022 surcharge of $0.186 … Continue reading "Molson Coors Kills Current Freight and Fuel Program, Replaces with Set Rate"

You are unauthorized to view this page.

Dear Client: Molson Coors’ latest blog post pitches retailers on harnessing the interaction between premium lights and hard seltzers (at least, it alleges). The post asserts an “opportunity” for retailers, stating that outlets can bring customers “in for premium lights or hard seltzer and send ‘em away with a case of both.” This post is … Continue reading "Premium Lights and Seltzers Work Together at Retail, Says Molson Coors"

You are unauthorized to view this page.

Dear Client: In the past couple of months, we’ve mulled the impact of historic inflation on the beer industry. But perhaps not enough for the on-premise channel, specifically.  So we asked one of the biggest draft accounts in the country, Buffalo Wild Wings, the big questions: Are premium lights getting a boost on-premise? Are the … Continue reading "Is there Trade Down On-Premise?"

You are unauthorized to view this page.