Dear Client: A-B is making another purchase for its Beyond Beer division, this time "partnering" with a hot regional brand in the tea FMB space: Hoop Tea. Ocean City, Maryland-based hard tea company Hoop Tea makes tea-infused FMBs and seltzers. But perhaps what they are most recognized for are their iconic, colorful 3 liter "bags," … Continue reading "A-B Buying Bagged RTD Tea Brand, Hoop Tea"
Dear Client: While some suppliers have been having a hard time securing glass, Molson Coors is putting its top Topo Chico Hard Seltzer flavor into 12-pack glass bottles. Recall, the line debuted in cans. The new package more closely aligns with non-alc Topo's classic look. "Starting today, Topo Chico Hard Seltzer’s most popular flavor, Strawberry … Continue reading "Topo Chico Hard Seltzer Going into Glass Bottles"
Dear Client: Those of you who aren't listening to Beernet Radio, you're missin' out. This week we had Brian "BK" Krueger, Vice President/Business Development & Portfolio Strategy and Dave Williams, Vice President/ Analytics & Insights, of Bump Williams Consulting to talk about everything from the rise of single serves (especially 19.2 oz cans) to what's … Continue reading "Singles Feeding the Occasion-Based Drinking Frenzy"
Dear Client: While Boston Beer’s Jim Koch recently told CNBC the company would “crush millions of cases” of Truly product “before it goes stale” and rather than sell it at discounted prices, in the wake of the seltzer slowdown, not all players have the same strategy. Case in point: regional discount grocery chain Grocery Outlet … Continue reading "Discounters Seize on Seltzer Glut"
Dear Client: Australia's Lion has again made a big move in the U.S. craft beer market with the pending acquisition of iconic Michigan-based Bell's Brewery, just two years after acquiring New Belgium. Together, the new group will blow past Yuengling to be a top craft brewer with only Boston Beer larger, and one of the … Continue reading "Kirin’s Lion Platform Acquiring Bell’s Brewery"
Dear Client: "Anheuser-Busch is purchasing the assets, including distribution rights, of Crown Distributing in Arlington, Washington. This agreement also includes the transition of Crown’s non-AB distribution rights, subject to supplier approval." A-B was the 49% owner of Crown through a subsidiary called Wholesaler Equity Development Corp. or "Wedco"; it is "now purchasing the entire business," … Continue reading "A-B Purchasing All of Crown Distributing in Washington"
Dear Client: It's been a "whirlwind experience," says COOP Aleworks president Sean Mossman on the challenges in launching the line of Sonic Drive-In hard seltzers in its home state of Oklahoma, all in under a year. In that time they've blown out inventory faster than planned, limited expansion, found a permanent contract producer, tweaked formulation … Continue reading "Sonic Seltzer to Add 10-20 States in 2022"
Dear Client: Back in late August, we reported that Modelo Especial had gone under agency review, with the incumbent, Cavalry, not included [see BBD 08-31-2021]. Now, Constellation is announcing that it is indeed pivoting: It has chosen New York-based Grey Group as the agency of record for the Modelo brand family. Grey services some high-profile … Continue reading "Constellation Chooses Grey Group As New Modelo Agency"
Dear Client: NielsenIQ recently took a look at off-premise bev alc sales for this summer (spanning from the week ended May 8 to the week ended September 11, 2021). The data provider broke down channel performance against last summer's pantry loading trends as well as the summer of 2019. Total off-premise alcohol sales fell 7% … Continue reading "Another Hot Seltzer Summer, and Other NielsenIQ Highlights"
Dear Client: Reyes has reached a deal to acquire most of the "legacy" brand rights of Classic Beverages of Southern California, CJ Sanchez's outfit in east LA. Those suppliers include Molson Coors, HUSA, Boston, Firestone, Mark Anthony, Sierra, and Pabst, among others. As part of the deal, Classic will continue to operate as a craft/specialty/NA … Continue reading "Reyes To Acquire Brands from Classic in East LA"