Dear Client: Over the weekend, your editor spotted a new Truly Vodka Seltzer commercial in the wild, during the NHL All-Star Skills competition. Just as someone in our party asked, "Are those the ones with vodka?" (a fair question) the tagline flashed: "There's vodka in this!" We reached out to Boston for more details on … Continue reading "Truly Vodka Seltzer Already Posting Impressive Trends"
At SAMCOM last week, High End chief Andy Thomas said he aims to double share of their High End business. But how? “A NEW DAY” FOR STELLA, WHICH GETS BIGGEST SPEND IN HALF DECADE. Let's start with Stella, the "crown jewel" of their High End strategy, and the first part of their three-prong High End … Continue reading "It’s “A New Day” for Stella, with Investment to Match"
Dear Client: Bud Light’s long-awaited return to a major campaign is upon us. The brand previewed its new approach during the NFL playoffs with “The Bud Light Carry” spot, featuring a woman carrying five pints of Bud Light through a crowded bar (to the tune of the Notorious B.I.G.'s classic, "Hypnotize"). But its imminent, 60-second … Continue reading "Miles Teller and Fam Kick Off Bud Light’s New Voice at Super Bowl"
Dear Client: One of SAMCOM’s recurring themes last week was a focus on Hispanic consumers. And for good reason: We heard this stat no less than three times (and possibly more) over the course of the 1.5-day show: By 2030, 50% of all new LDAs entering the category will be Hispanic (1/3 of them, Mexican). … Continue reading "Hispanic Drinkers are A-B’s Largest Growth Opportunity "
Dear Client: Anheuser-Busch CEO Brendan Whitworth took the stage early on at SAMCOM’s opening day this week in Anaheim (their first in-person since 2020) with one theme: Accelerate. Even when things are growing, Brendan said, “I refuse to be satisfied.” For example, by all accounts, Michelob Ultra had a great 2022. Brand VP Ricardo Marques … Continue reading "“Acceleration,” and Other Themes from SAMCOM"
Dear Client: “We've been on an interesting innovation journey at Constellation,” Mallika Monteiro, EVP and Chief Growth, Strategy, and Digital Officer at Constellation Brands told our Beer Industry Summit last week. “About five or six years ago we weren't doing much innovation in beer overall. We were doing what I would call 'copycat' innovation in … Continue reading "Mallika Monteiro on Constellation’s “Innovation Ecosystem”"
Dear Client: We now know of at least three beer companies running a national ad on the stage of all stages next month, the Super Bowl. There’s Anheuser-Busch, of course; Molson Coors (as detailed yesterday); and now, Heineken. For Heineken, it will mark the company’s first-ever national Super Bowl spot, and they’ll use the ad … Continue reading "Heineken 0.0 and Superhero Team Up for Super Bowl Spot"
Dear Client: Reyes is serious about its recent big entry into spirits distribution, which it will kick off with the Sazerac portfolio in California, Hawaii and parts of Texas. Chief Tom Day has just announced a key addition to the company’s Executive Leadership Team: A head of spirits. “Starting January 17, 2023, Kyle Dean will … Continue reading "Reyes Hires Breakthru Vet as Market President of Spirits"