Dear Client: The verdict is in: A California jury awarded Monster Energy nearly $293 million on all claims in the month-long false advertising trial against Bang Energy parent company Vital Pharmaceuticals (VPX) related to the performance energy drink’s differentiating ingredient “super creatine.” The jury’s award includes: Nearly $272 million in damages on false advertising claims$18 … Continue reading "Monster Awarded $293 Million in False Claims Trial Against Bang"
Dear Client: One of the most important components of Molson Coors chief Gavin Hattersley's Revitalization Plan is to develop new emerging brands within expanding beverage categories. In the last two years MC has moved into whiskey, rtd coffee, and energy drinks and in a nod to that "transformation" changed their name to Molson Coors Beverage … Continue reading "Molson Coors’ Big Transformation"
Dear Client: Latest scans make it appear as though Mike’s Hard could use a little lift heading into the final quarter of the year, as dollar trends for the brand fam are down 7.6% YTD and down 4% in the latest 12 weeks, per IRI’s multi-outlet and convenience channel thru September 4. But Mark Anthony … Continue reading "“Another Record Summer” for Mike’s"
Dear Client: In the latest of a handful of Anheuser-Busch distribution branch sales to "indy" A-B wholesalers over the past couple of years, A-B is announcing the sale of its Lima, Ohio-based distribution operations to independent wholesaler partner, Ohio Eagle Distributing. "This announcement is part of Anheuser-Busch’s ongoing efforts to ensure the strongest possible route-to-market … Continue reading "A-B Selling Lima, Ohio Branch to Ohio Eagle"
Dear Client: We probably don’t spill enough ink on the emerging e-premise landscape. That's probably to the industry's detriment. Because it's coming like a train (with its own set of fast-developing rules). Consider that the craft beer industry experienced five years worth of e-premise growth in just three months. That's per Sierra Nevada's national accounts … Continue reading "How Sierra Is Optimizing the E-Premise"
Dear Client: Well, the prelim results for Labor Day are in -- at least, the one week period ended 9/4 (where of course Labor Day Monday was Sept. 5). Bev alc was up 2.7% for the week vs. prior year, while beer slightly outpaced, up 3% (in dollars, as are all these figures). Spirits blew … Continue reading "Was Everyone at the Liquor Store for Labor Day?"
Dear Client: In the past couple of months, we’ve mulled the impact of historic inflation on the beer industry. But perhaps not enough for the on-premise channel, specifically. So we asked one of the biggest draft accounts in the country, Buffalo Wild Wings, the big questions: Are premium lights getting a boost on-premise? Are the … Continue reading "Is there Trade Down On-Premise?"