As the Crown Turns: Motivations, Money, and Maneuvering in the Constell
Lots of motivations, money, and maneuvering at stake in the wake of news that Grupo Modelo is suing their joint venture partner, Constellation Beers, regarding the marketing spending levels at Crown Imports. We've got Constellation, Modelo, their Crown J-V, and AB InBev in the wings. All the while you've got the pressure of what Femsa will do. Here's our take: .