Dear Client:  It will be hard for the top seltzer producers to get off the breakneck-speed hamster wheel of innovation.  It’s in the data. Bump Williams of the BWC company kindly shared a very deep, brand-level dive into the world of seltzers, FMBs and RTD cocktails.  We'll bring you highlights from this data set throughout … Continue reading "All Aboard the Seltzer Churn Train"