Dear Client: On their Q3 earnings call yesterday, Anheuser-Busch InBev chief Michel Doukeris talked about the usual futuristic buckets where their U.S. business is making headway: premiumization and digitization. Their above core/beyond beer portfolio is now 40% of U.S. revs, up from 27% just five years ago (in 2017). So they’re on their way. Indeed, … Continue reading "ABI Chief: Beer is “Incredibly Relevant” But Partners Need to Get Behind “Players that Invest”"
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