A-B’s Sampling Program’s PR Push Has Some Drawbacks

There's no such thing as bad press. Except when there is. While A-B's National Happy Hour and Grab Some Buds big sampling program is generating a lot of free publicity for the brand, there are some drawbacks. A few distributors have griped privately to BBD that the press not only highlights the fact that the brand has been down for 20 years, something perhaps the average drinker doesn't know, but that it's created a storm of on-premise accounts asking about getting their fair share of the sampling budget

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