Dear Client: It's been in the winds for awhile, but it's now confirmed that A-B has embraced a "total portfolio" strategy rather than putting so much emphasis on Bud Light, as A-B sales chief Bradley Witherspoon alluded to earlier this week. (I kid, his name is, obviously, Brendan Whitworth). Legacy light beers are chronically down, … Continue reading "A-B’s New Strategy: Coming to Grips with Reality"