Dear Client: Recently we snagged a half-hour with Marina Hahn, New Business co-founder, at the A-B offices in New York. Recall that the New Business division incubates a handful of brands over there, so far including Cutwater Spirits, Swish Beverages, and HiBall non-alc sparkling energy drink. WHO IS MARINA? Marina is a brand builder … Continue reading "A-B’s New Business Chief: “Get the Consumer Something They Didn’t Know they Needed”"
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