A-B to Only Advertise Bud and Bud Light for Super Bowl

BBD spoke with A-B's vp of marketing Jorn Socquet as well as Bud Light's vice president Alex Lambrecht and Budweiser's vice president Brian Perkins, about A-B's Super Bowl advertising plans. It turns out that the Clydesdales will indeed be featured in this year's Bud ads, contrary to earlier reports, and A-B is using their learnings from last year's ads to expand their digital footprint for a 360 degree campaign.

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