Dear Client: In the fall of 2020, we wrote about a Margaritaville pilot that A-B was doing in key markets [Florida, Texas and Georgia] featuring that iconic, beach-summoning brand and some low-ABV, tropical-themed beverages [see BBD 11-20-2020]. Now those brands are going national, as the company hinted at Samcom earlier this year. Indeed, A-B intends … Continue reading "A-B Takes Aim at Seagram’s Escapes with New, National Margaritaville Tropical Punch"
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