A-B Strikes Deal With Jim Beam

A-B is changing a lot of the ways the industry does business (see below). Budweiser and Jim Beam are announcing a cross-merchandising program that will launch this month. Bud and Beam "will begin appearing together at bars and retail venues across the country. Inspired by the 'beer and a bourbon shot' occasion, the new on-premise cross-merchandising program will feature Budweiser and Jim Beam bourbon together."

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