Anheuser-Busch is moving toward a "delivered freight" pricing model, as MillerCoors has had, for pricing their beer to distributors. Instead of the old FOB from the brewery, the company is fronting a three step plan which would move to a model which includes freight into the price of beer. In the first step, starting May 1, FOB price and freight will continue to remain separate on the invoice to distributors, but moving to the Fall of 2011 A-B and distributors will agree to a "fair price" for freight "based on wholesaler completed survey information and mutual agreement," says A-B