A-B Marketing Hinges On a Handful of Disruptive Trends
Dear Client: In our wide-ranging conversation with Marcel Marcondes this week, A-B ’s CMO highlighted some key brand gains and pivots during this tumultuous year, and gave us a couple of hints of what may be in store for 2021. As we covered briefly earlier this fall, A-B pivoted toward heavy focus on digital and … Continue reading "A-B Marketing Hinges On a Handful of Disruptive Trends"
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