**Breaking**
A-B Chief Dave Peacock Leaving Company
Edmond to Take Charge

FILED JANUARY 23, 2012

Dear Client:

In a move that's been rumored for weeks, Anheuser-Busch chief Dave Peacock, a career executive at A-B, has resigned from the company, marking a watershed moment in the history of A-B since its acquisition by InBev. Dave was only the second non-Busch to hold the title of CEO, and he is among the last of the legacy Anheuser-Busch executives groomed under the Busch regime, following several other veterans out the door including Tony Ponturo, Bob Lachky, Keith Levy, and Evan Athanas. He was also viewed as the "distributor whisperer" -- a key conduit of communication between A-B and its wholesaler network, as Dave is nearly universally well-liked and respected among wholesalers. This is indeed a big change.

A note to employees from Luiz Edmond, obtained by BBD, says that he has resigned effective today but will serve "in an advisory role. Dave initiated this move in order to spend more time with his family and pursue other business interests."

Luiz writes that Dave's "strategic insights, his expertise in the U.S. market and his role representing our company with many constituents helped us successfully complete one of the largest combinations in American business, emerging as a new, stronger company while preserving Anheuser-Busch's enduring legacy and earning the highest U.S. corporate reputation scores in the company's history."

Luiz will assume "leadership of the U.S. business unit, in addition to my zone responsibilities. Paul Chibe and David Almeida will report directly to me, joining the zone management committee. Don Johnson will continue to lead wholesaler development and report to David Almeida, increasing synergies in working with our wholesalers."

Dave is a friend and we are sorry to see him go.

Developing....

Until tomorrow, Harry

"It does not take much strength to do things, but it requires great strength to decide on what to do." - Elbert Hubbard


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