Advisory Board

BeerNet's advisory board, also called the Truth Squad, consists of over 30 industry executives from distributors, brewers, importers, and allied industry people. The identities of members of the Truth Squad are kept confidential in order to promote candor.

Duties include monthly phone/email conversations regarding a variety of topics and issues that are important to the beer industry. Additionally, truth squad members share their sales and pricing data, although all information is kept confidential and aggregated to spot trends.

Also, Truth Squad members call or email BeerNet on issues of interest that arise in their markets.

If you are an industry executive and are interested in joining the beer industry Truth Squad, send me an email at , and you will be included in the beer industry's quest for the Truth which, apparently, sets us free.

Yuengling Brass on Effective Marketing, Possible Innovation, Taking Price -- And

FILED OCTOBER 19, 2018 At NBWA last month, Yuengling COO Dave Casinelli noted that they're not really reliant on innovation, like the rest of the industry, to grow.
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The Dharma Initiative: Brett Joyce Stepping Down as Rogue Ales Chief Executive

FILED OCTOBER 18, 2018 BBD has learned that after thirteen years on the job -- the last eleven as chief executive, and a few years before as a dishwasher -- Brett Joyce will be stepping down from iconic Oregon craft brewer Rogue Ales his father and a few other Nike execs started in the late 80s, effective at the end of the year. Rogue's current GM, Dharma Tamm, will assume that role.
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