Advisory Board

BeerNet's advisory board, also called the Truth Squad, consists of over 30 industry executives from distributors, brewers, importers, and allied industry people. The identities of members of the Truth Squad are kept confidential in order to promote candor.

Duties include monthly phone/email conversations regarding a variety of topics and issues that are important to the beer industry. Additionally, truth squad members share their sales and pricing data, although all information is kept confidential and aggregated to spot trends.

Also, Truth Squad members call or email BeerNet on issues of interest that arise in their markets.

If you are an industry executive and are interested in joining the beer industry Truth Squad, send me an email at , and you will be included in the beer industry's quest for the Truth which, apparently, sets us free.

The Silent Rise of Sub-Premiums

FILED FEBRUARY 23, 2018 "A rebellion has begun." It's the classically understated quote by Robert the Bruce in the movie Braveheart.
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Constellation: New FMBs, and New DOMESTIC Super Premium Offering

FILED FEBRUARY 22, 2018 Yesterday, Constellation brass teased some interesting prospects to the CAGNY investor/analyst audience. What we found most interesting? The promise of two new ABA (FMB-type) brands to roll in test markets. Newly promoted president Bill Newlands said they would be fully unveiled at the Gold Network Summit shortly, (where your editor will be hiding in the back, under a shameful disguise).
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