Advisory Board

BeerNet's advisory board, also called the Truth Squad, consists of over 30 industry executives from distributors, brewers, importers, and allied industry people. The identities of members of the Truth Squad are kept confidential in order to promote candor.

Duties include monthly phone/email conversations regarding a variety of topics and issues that are important to the beer industry. Additionally, truth squad members share their sales and pricing data, although all information is kept confidential and aggregated to spot trends.

Also, Truth Squad members call or email BeerNet on issues of interest that arise in their markets.

If you are an industry executive and are interested in joining the beer industry Truth Squad, send me an email at , and you will be included in the beer industry's quest for the Truth which, apparently, sets us free.

Distribs Selling at Much Higher Multiples in Franchise States

FILED OCTOBER 20, 2017 In a seminar at the NBWA Conference last week, OMAC Beverage Advisers' John O'Connor and Sean McLaren showed compelling evidence that distributors are not only more profitable, but also selling at much higher multiples in franchise protected states.
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Newest Bud Light Spots Play to Super Bowl Rematch, and The Walking Dead

FILED OCTOBER 19, 2017 On the heels of that catchy "Dilly Dilly" spot, A-B is releasing two new TV spots Sunday for Bud Light. They'll continue with the current fun, humorous tone hatched under Andy Goeler's tenure as VP of the brand.
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